Nigerian and International Superstar Mr. Eazi collaborates with Boo hoo on their new collection BooHooMan to create their latest campaign consisting a wide range of colourful tracksuits matching the Mr. Eazi’s style.
The rise of African culture is being recognised and celebrated more in mainstream media through music, fashion and the arts, the future of Africa is hitting the fashion industry by storm and we are beginning to see bright prints being embraced by both men and women.
This collection embodies the same endless possibilities and creativity in afro-futurism and traditional African clothing with colourful prints always being a part of traditional African attire, often used to represent an individual’s cultural background, wealth and pride in their country.
This campaign will have you reminiscing over Afronation with its bright and eclectic colours and patterns, perfect for the summer festivals, carnivals and parties. Although we may be missing a lot of these summer motives the tracksuits are suited for lounging around the house in style, we still have hope for part of summer to proceed allowing us to wear our summer outfits before the rainy British weather returns. With these tracksuits, you’re sure to stand out from the crowd.
We all know men are all about comfort and functionality as well as style. Boohoo have designed these tracksuits with all elements in mind providing both short and long tracksuit pants, Long and short sleeve tees, hoodies and sweatshirts. With a vast range of colours, prints and designs, there’s something to suit every man bold enough to try a little colour.
Creative Director of Boohoo Man Cleveland Campbell shares his thoughts behind the shoot with Mr Eazi: “There is no escaping the imagination. In unprecedented times, escapism and expressionism is so important to keep at the forefront of a creative mind. This is what we kept at the core when conceptualising the shoot with Mr Eazi- the set itself, was built to reflect a dream world.”
Check out the full collection on Boohoo man’s website