Ceo and Musician Mr Eazi unveils the top 30 talents for the emPawa30, the new phase of the emPawa Africa program.
30 African artistes have been shortlisted to be part of the program – a platform that equips up and coming artists with the tools, startup funding and mentorship to become artist-entrepreneurs.
EmPawa Africa started #emPawa100, which gave 100 artistes from various countries in Africa a stepping stone into the limelight. Some of which are Joeboy, Lady Donli, J.Derobie and Karun.
In an interview with Rolling Stone, Mr. Eazi said “It could be the voice; it could be the flow. Then we do a deep dive — what have they been putting out on their profile, other songs. Then we reach out to them to send us some music. Then, when we’re convinced, we send them in with producers to get a sense of whether they can go in and make stuff. After all those steps, we select.”
Each artiste in the #emPawa30 will receive a $10,000 non-repayable grant towards filming their first professional-quality music video, as well as mentorship, marketing services and other support to launch their international recording career.
Artists will be assigned an individual mentor and video director, with whom they will work directly throughout the seven-month program. Mentors include Diplo, DJ Maphorisa, Jae5, Fred Gibson, Shekinah and Harmonize. Afrobeats producers, E-Kelly, Gultybeatz, Killertunes, DJ Neptune and Mr Eazi himself will also be mentors.
The 10 artistes will be flown to a three-week masterclass in Ghana circa June 2020. They will receive business, songwriting, marketing and production training. Of these, two artists will receive additional funding to cover management, marketing and legal fees throughout 2020, as well as to create additional music and videos.
Here are the Top 30:
Bosom P Yung (Ghana)
C Natty (Nigeria)
Camo Blaizz (Nigeria)
Fresh Prince (Nigeria)
GoodGirl LA (Nigeria)
Grace Idowu (Nigeria)
James Garlimah (Canada/Liberia)
July 7 (UK/Nigeria)
Kamo Mphela (South Africa)
Oiza & Meyi (Nigeria)
Sishii (South Africa)
Tomiwa Dudobo (Nigeria)
Xenia Manasseh (Kenya)
Yung Meagan (Cameroon)
Yusuf Kanbai (Nigeria)
Zarion Uti (USA/Nigeria)