Dior in about some few hours today, will launch their Dior Summer 2021 Men’s Collection and proudly collaborates with Ghanaian Artist Amoako Boafo.
The amazing artist caught the interest of Dior with his detailed art skills and has landed him his first ever art featured on a clothing brand.
Amoako Boafo is known for painting with his fingers on large sized portraits of Black characters defining the African and black culture.
“I wanted to paint the Black diaspora, or Black people, the way I see them” Amoako Boafo explained.
Amoako first used his fingers to paint when his friend asked him to be in a music video; at the time, he was still primarily using brushes. “I didn’t want to show my technique on camera, so I did a quick sketch beforehand, and then I used my fingers during the video,” Amoako recalled. “After the video, when everyone had left, I saw some elements in the painting that I wanted in my work.” Amoako would revisit this method around 2017, while pursuing his MFA at the Academy of Fine Arts Vienna.
“I know how to use a brush—my precision, color, arrangement, everything is accurate. I have so much control,” Amoako explained. “I got to a point where I wanted more expressions, and in order to do that, I had to use tools that I don’t have control over.
In April 2020, he donated a painting, Aurore Iradukunda (2020), to an online benefit auction supporting the Museum of the African Diaspora during the COVID-19 pandemic. The painting sold in early May for $190,000, nearly six times its $35,000 estimate.
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The creation of the #DiorSummer21 men’s collection by @MrKimJones in collaboration with Ghanaian artist @AmoakoBoafo began following their meeting in Miami in 2019. Stay tuned to discover the collection live in the form of an exclusive film edited and soundtracked by the video artist Chris Cunningham on Dior.com and Instagram Story on Monday, July 13 at 2:30pm CET.