AMBUSH® collaborates with Beats by Dr. Dre (Beats) to release glow-in-the dark Powerbeats. To accompany the collaboration, AMBUSH® and Beats tapped Nigerian artist Burna Boy – who stars in the campaign video, which also features his song “Way Too Big”.
‘Way Too Big’ was released off Burna Boy‘s latest album Twice As Tall and it’s one of the biggest fan-favourites across the world.
From November 18th, the campaign video also featuring YOON, will be projected on digital screens in various locations in Shibuya.
With this partnership, Yoon Ahn, the co-founder and creative director of Ambush was inspired by the creative spark that can come from your nocturnal side – especially when living in a city like Tokyo, which comes to life at night with a particular energy.
Watch Campaign Video Below;